Our values
What guides our choices.
These values must hold true as our products grow, evolve or run into real-world constraints.
Usefulness
We start from a real need or a possibility worth making real. What we build should bring something tangible: a better understanding, the ability to create, discover, take action, save time or open up a new opportunity.
Ambition
We would rather attempt products that could matter than limit ourselves to what is easy. Ambition means experimenting, learning quickly and continuing to build.
Clarity
A product can be complex without being confusing. We work to make its choices, how it works and the information it carries as easy to grasp as possible.
Responsibility
Building means making choices and accepting their consequences. We seek to understand the effects of what we create, take responsibility for our decisions and fix what needs fixing.